In today's environment, great ideas won't reach audiences unless the creators can stay in business and survive financially. Apart from creating words or images for specific audiences, this means learning the marketing, publicity, technological, legal and entrepreneurial skills to establish and maintain self employment in the business of ideas.
Authorpreneurship is about investing in your creativity to increase your professional opportunities. Today’s creator needs to be both an author and an entrepreneur, or an ‘authorpreneur’. This practical book by Hazel Edwards offers strategies for beginner, mid-list and highly experienced authors needing to adapt to a fast-changing, digital, global industry. Learn how to sell your book for longer, in new formats and to larger audiences. With checklists, case studies, hints and hypothetical scenarios, this book will help you transform your career from author to authorpreneur.